Branding/Business

1. Think Beyond Today and Start Branding Your Future — 11.07.03
   One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend no time or money doing. The large ... »
   
    
2. How to Successfully Brand the One-Person Online Business — 24.06.03
   Branding became one of the hottest buzzwords/trends of the late 90s, especially in the online world. It was a huge conversation piece among all the major corporations, who were trying to win wired audiences around the world. And theories galore were given by top marketing and advertising ... »
   
    
3. Stick Me with a Brand Then Put Me Out to Cyber-Pasture Where the Grass (and Other Things) are SO Much Greener — 22.06.03
   One of the big buzzwords of the binary revolution is Branding. But branding has, and always will be, the most powerful ingredient to successful selling on or offline. Mind you, I did NOT say marketing, because branding is actually the reverse of marketing. With marketing, you attempt to ... »
   
    
4. Customers Are the Key to Your Brand — 18.06.03
   Everybody seems to be on the “Brand YOU” bandwagon these days - and with good reason. Many convincing arguments have been made to support personal branding as both a pragmatic and commercial idea. Business guru Tom Peters says, “Survivors (in the marketplace) will market themselves ... »
   
    
5. Creating a Personal Brand — 18.06.03
   Big or small, brand equity is the name of the game. Building brand equity — making a “name for yourself” that distinguishes you from competitors — is the name of the game no matter how large or small the enterprise. Whether you are a home-based business, salesperson, professional, ... »
   
    
6. Branding Fiasco -- Better Be Who You Say You Are! — 19.05.03
   Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and youll see what I mean. Heres the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four ... »
   
    
7. What is Branding and Why Do You Want It? — 13.05.03
   Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an extension of beliefs and values the ... »
   
    
8. Branding with a Pay per click Twist — 01.05.03
   Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what youre offering. If youre in the top few positions the prospect will see your mark over ... »
   
    
9. Brand Building Now A Small Company Reality — 28.04.03
   Amazon was one of the first dotcoms in the world to recognize the value of affiliate programs. During a mere 18 months, Amazon teamed up with more than 100,000 affiliates internationally, starting a dramatic fight between most major dotcom companies to establish similar programs. ... »
   
    
10. Branding for Profits — 15.04.03
    General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality. Since the majority of online ... »
    
     
11. The Brand Called You — 31.03.03
    Branding is a term used as a marketing technique to identify a product, service or organization in a particular way. Companies use this strategy to create an image in the hearts and minds of customers relating to their product or service. As a result, the power of a brand is in its ... »
    
     
12. Be The Brand! — 19.11.02
    Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle. Now, think Corey Rudl...the Internet Marketing Center; Ken Evoy...Make My ___ Sell products; Allan Gardyne...associate programs. These ... »
    
     
13. *Winning* With Branding — 11.11.02
    If I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. There probably aren't many people who have not heard of "Kraft Dinner" or who have not eaten it at one point in their life. In fact, if I was to ask you to take a look in your ... »
    
     
14. Is Your Ad Killing Your Brand? — 22.10.02
    It’s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it’s time to bring their message ... »
    
     
15. Branding on the Web is like Mining for Fools Gold! — 29.07.02
    I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You cant have a conversation today for more than five minutes without some marketing ... »
    
     
16. The Truth About Branding for Publishers — 22.07.02
    Branding, or brand marketing as some now call it, is one of the buzzwords of public relations and marketing. I searched several dictionaries in vain for a precise definition of this high profile concept as it is applied in the business world. The closest I got was the one that explained ... »
    
     
17. Industry Pro Interview: Branding – Turning Your Customers Into Evangelists — 16.07.02
    When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway? Rob Frankel ( ... »
    
     
18. Branding Your Business — 13.05.02
    Learn how to make your small business a big name. Q: I hear a lot about "branding," but Im not sure what it means. Do I have to be concerned about it as a small-business owner? A: Absolutely. Brand building is simply a new label for ... »
    
     
19. Branding — 12.04.02
    No, we're not talking about burning your brand into the hide of a steer, but rather into the mind of your potential customers. We're going to discuss effective techniques for telling your customers who you are, and what you do. One of the maxims of any advertising campaign is to try to ... »
    
     
20. Branding – It’s More Than Just Your USP — 20.02.02
    When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes ... »