Marketing/Business

1. Internet marketing is not only corporate website — 13.10.09
   The well-done corporate site creation is a basic option but not unique issue to the Internet marketing. The question, such as “why only a few people visit our site”, is common even for well-done web sites owners. The problem is: medium sized company wish operated online better to ... »
   
    
2. Software to help you create a robots.txt file — 11.12.03
   Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt file. It comes in two editions: the free Limited edition and the Standard edition which costs ... »
   
    
3. How to Earn the Right to Ask For The Order — 09.12.03
   According to recent marketing studies, 62% of sales people do not earn the right to ask closing questions. Result: They fail to position the sale properly and don’t gain commitment they DON’T make a sale. Effective telephone marketing calls consist of much more than just introducing ... »
   
    
4. Perception Affects Action — 09.12.03
   What’s included in your telephone sales presentation is very important. What is MISSING from a sales presentation can ruin the call. And often, what is missing is just common sense and courtesy, which can make a critical difference in the outcome of the sales call. WHAT’S MISSING IN ... »
   
    
5. Choice: Privilege, Opportunity and Responsibility — 08.12.03
   One of my absolute favorite quotes is from Dwight D. Eisenhower. If you have been a subscriber for long you may have heard me use it before. Eisenhower said that, The history of free men is never written by chance, but by choice - their choice. What a powerful truth. We can, and do, ... »
   
    
6. Changing Systems is Easier Than Changing People — 08.12.03
   I HAD A RECENT experience that caused me to see more clearly the benefit of altering systems in order to get the results we want. Everyone in our household, myself included, has been asked to put our dirty dishes into the dishwasher. To say we havent been very good about it would be an ... »
   
    
7. Change Happens: How to Accept, Navigate and Master Change — 08.12.03
   Not only do we live in a time of unprecedented change, but the changes we’re experiencing are happening at a faster and faster rate. The telephone, radio and TV took decades to be placed into common use. Now the time it takes from invention to widespread usage is just a few years ... »
   
    
8. Subscriber Numbers: Why TreadGround? on Shaky — 02.12.03
   Among the wide variety of list-related services that we at Sling Shot Media perform for our clients, is the handling of ad bookings. If a customer, for example, is embarking on an ezine ad campaign and is looking for the best spread at the best possible prices, well track down and book ... »
   
    
9. Winners and Losers — 28.11.03
   "Shes a winner!" Hes a real loser". We frequently hear people being labeled as winners or losers. We seem to instinctively know the difference. Many years ago, I saved a poem that discusses the difference between winners and losers. I dont know who wrote it, but Ill tip my hat to her ... »
   
    
10. Do you see what I see? — 27.11.03
    As your business grows, it takes on a life and personality of its own. Your "Business Personality" is a reflection of you, an actual essence of yourself that is instilled upon your customer, by you, through your business. Treat your business as you would a pupil. Lead it, advise it, ... »
    
     
11. How to Dramatically Reduce Refunds — 10.11.03
    Refund requests and returned merchandise are a tremendous waste of your company's time, effort, and money. But the solution is remarkably simple. Why do customers request refunds? It's not faulty merchandise or poor services. Nor, usually, dishonest customers. And rarely because a ... »
    
     
12. Taming the MailBox Monster — 04.11.03
    If you use Outlook Express to manage all of your email accounts, be sure that you are taking advantage of using its ability to sort your mail for you! Using the Folders and Message Rule options can be a great way to save you time and confusion when going through your mountains of Email. ... »
    
     
13. Are We Diluting Our Own Profits... With Too Many Bonuses? — 04.11.03
    When we offer something for sale, its a great incentive to give a bonus to the purchaser. It makes buyers feel good about buying from us, and it makes us feel good that we have given something of real value. When ebooks started coming out, many were free, while others had to be ... »
    
     
14. Is Your Copy Upside Down? — 31.10.03
    As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale! You’ve ... »
    
     
15. Features and Benefits: Which is Which, and Why Do I Need to Know the Difference? — 31.10.03
    How do you guarantee that your ads, sales letters, web copy and other marketing materials as hard-hitting as possible? Youve heard that when writing promotional copy, you should promote benefits rather than features. Benefits show the genuine value of your products to your customers. ... »
    
     
16. Stop Driving Your Visitors Away — 30.10.03
    Your web site may contain flaws or glitches that are driving your visitors away! Such a thought is enough to give the most laid back webmaster a migraine. How can you uncover and fix any problem areas that may be lurking in the dark recesses of your site? Relax gentle readers, there is a ... »
    
     
17. Enough — 30.10.03
    Did you know that the English language has an estimated vocabulary of 800,000 words? (Words R. McRoberts) We have words to describe every object, movement, feeling and thought on the planet; we can pinpoint each little nuance of meaning, simply by choosing the right word for the right ... »
    
     
18. The immutable laws of effective navigation - part 1 — 27.10.03
    The first immutable law of effective navigation: Its gotta be readily available. Visitors should not have to hunt for your navigation or wonder where to find it. If youve done your job right, it will be right there when they are ready for it. The struggle in creating good navigation is ... »
    
     
19. Take Off Your Blindfold! Discovering your visitors thinking using your log files — 25.10.03
    After 2 years of designing Web Sites, I decided to take a peek at one of my customers log files. My fear disappeared after about 10 seconds of looking at it. In the midst of some weird symbols and long lines of funny characters, I was able to see something familiar. It was the sites ... »
    
     
20. How To Annoy Your Visitors! — 25.10.03
    When you build a website, your goal is to get people to come to your website, look around and find reasons to come back. If your site is annoying you can be sure they will find another site to visit, never to come back to yours. Here are some ways you can be sure to annoy your ... »