PR/Business

1. Publicity Electricity: Can you plug your business into the media? — 08.12.03
   We all know what an electricity generator is and does but when it comes to getting media exposure for your business, how good is your "publicity generator?" If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its ... »
   
    
2. Ten Tips on When to Consider Hiring a Professional Product Publicity Firm — 07.07.03
   Hiring a professional Public Relations (PR) firm is not for every company, but can be the swiftest route to increased sales, profits, and market credibility in some circumstances. According to Len Saffir, a PR industry veteran and author of the best-selling book Power Public Relations, ... »
   
    
3. Generating Publicity: Knowing Your "Media Market" Can Be Critical! — 24.06.03
   When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may ... »
   
    
4. How to Tap in to the Holiday Publicity Bonanza — 09.06.03
   Have Yourself a Merry Little Christmas - How to Tap in to the Holiday Publicity Bonanza. If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the ... »
   
    
5. Publishing For Publicity — 05.06.03
   Publishing your own e-zine (an electronic magazine or newsletter) is one of the most effective ways to gain publicity online. E-zine and discussion group publishers are increasingly gaining ground over those who dont utilize these tools, and you should definitely look into publishing one ... »
   
    
6. Five Steps to Precision in Publicity — 22.04.03
   PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead. But PR Rainmakers reject such amateurism. Instead, they adopt the motto of the ... »
   
    
7. Publicity - Exclusive, Powerful and Free! — 24.03.03
   Publicity is more valuable than paid advertising. Here is an opportunity to share your knowledge, experience and your expertise and in return you receive free publicity! The Internet has produced a generation of people with an insatiable appetite for information. Information on ... »
   
    
8. The best method for free publicity — 10.03.03
   Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you ... »
   
    
9. Public Relations: Power Tool For The 21st Century — 27.01.03
   I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they’re planning to spend on public relations, and the achievement of their organizational objectives. We can save a lot of time – you and I – if ... »
   
    
10. Editorial Calendars: A Key to Publicizing Your Business — 15.01.03
    What is the one thing that all of the best public relations agencies do every year? They research and compile editorial calendars from publications that are pertinent to their clients business. You should too. Whats an editorial calendar? Editorial calendars are schedules of what ... »
    
     
11. Why PR No Longer Means Public Relations and Other PR Misconceptions? — 19.12.02
    Marketing tools like advertising, sales literature, and direct mail are widely employed by all types of business across all industries. But Public Relations remains an underutilized and misunderstood part of the plan. Why? Theres no single answer to why companies are more comfortable ... »
    
     
12. How To Get FREE Media Publicity With Your Short Announcement — 05.12.02
    Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and ... »
    
     
13. Product Publicity or Business Publicity? Is there a difference and which one is right for you? — 07.08.02
    For some entrepreneurs, the answer to this question might be, "it doesnt matter -- publicity is publicity and Ill take all I can get." True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects ... »
    
     
14. Publicity Temperature: How hot is your campaign? — 07.08.02
    When is comes to your business or product, the amount of "heat" you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and youll "get burned", not enough publicity heat and your campaign wont be "well done". Believe it or not, ... »
    
     
15. Six Steps to Free Publicity — 07.08.02
    In today’s increasingly competitive marketplace, small business owners should actively pursue every possible opportunity available to receive positive public exposure. While not every press release will give your business a banner headline on page one or the lead story in the late-news ... »
    
     
16. Thinking About A Public Relations Career? — 04.07.02
    Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline. Yet, some public relations people manage to go through their ... »
    
     
17. Public Relations Going O.K.? — 18.06.02
    Yes? Good! Still, if you’re not getting the behavior changes you paid for, you’re wasting your money. Here’s why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors ... »
    
     
18. Planning for 2002 Business Recovery?Use Public Relations Firepower — 14.06.02
    Who wants to face the challenges of Business Recovery 2002 without this kind of firepower? Especially when getting your piece of the expected economic recovery this year will almost certainly depend upon how well you modify the behaviors of your target audiences. That’s why public ... »
    
     
19. Evergreen Stories...Use Them To Get Free Publicity That Will Put More Greenbacks In Your Bank Account? — 28.12.01
    Remember the Barbra Streisand song from the 70's... Evergreen? One of the lines from that song is...'Fresh as the morning air...' Well, 'evergreen' means something completely different to news people. Evergreen stories are NOT fresh. In fact, they're story ideas that sit in a file, ... »
    
     
20. Publicity Campaigns: How Many Hours -- How Many Months? — 04.10.01
    When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful ... »